KRI4TIV

PORTFOLIO

PROJECTS

A collection of self-initiated projects where I explore branding, web design, and creative strategy through real-world application.

KRI4TIV

Merging storytelling, branding, and AI to build a creative personal brand.

What is the goal?

To create a digital space that reflects my personality, showcases my creative and analytical projects, and explores how AI can be integrated into modern marketing workflows.

UNITED SCRIPTED

Merging my passion for football with digital marketing skills: UnitedScripted is my personal football blog where I write, design, and optimize weekly content as a way to experiment and grow.

What is the goal?

Build an SEO-friendly blog around football that helps sharpen my content, UX, and branding skills.

EXPERIENCES

A hands-on journey through internships across industries where I applied creative thinking, data, and digital tools to solve real marketing challenges.

1. Scale Space – Demand Marketing & CRM Intern (April – Oct 2025)

Helping businesses scale with smarter email and lead strategies.

At Scale Space, I supported the demand marketing lead in creating targeted campaigns for businesses looking to grow.

💡 What was the goal?
Re-engage dormant leads and help new ones discover Scale Space’s offerings.

🛠️ What I did:

  • Segmented 100+ leads using HubSpot CRM based on size, industry, and location
  • Created personalized infographics tailored to each segment using Miro
  • Designed and ran A/B tests on email subject lines and CTAs
  • Cleaned and updated the CRM database, prioritizing high-scoring leads
  • Presented weekly performance reports using GA and SEMrush insights

📈 What improved:

  • 15% increase in lead engagement
  • Open rates hit 40% (above industry average)
  • Email click-throughs and call bookings jumped by 10%
  • Organized the CRM for future nurturing, making lead follow-ups smoother

🧰 Tools used: HubSpot, Miro, Google Analytics, SEMrush, Canva

2. MiM – Creative Marketing Intern (Nov 24 – Feb 2025)

At MiM Agency, I supported multiple client accounts by delivering high-volume creative work that helped brands stay consistent, visible, and campaign-ready across channels.

💡 What was the goal?
Support client marketing campaigns with strong, on-brand creative assets while meeting tight agency timelines and varied client needs.

🛠️ What I did:

  • Created 120+ marketing assets including social media graphics, banners, posters, and email visuals across multiple client campaigns
  • Edited 30 short-form videos for digital and social channels, focusing on clean cuts, captions, and platform-specific formats
  • Wrote and supported 10-15 email newsletters, contributing copy, visual layouts, and clear CTAs for campaign sends
  • Worked across 8+ client accounts, including startups and small to mid-size businesses, adapting creatives to different brand guidelines
  • Used Adobe Creative Suite, Canva, and Figma to design, iterate, and deliver assets efficiently under tight deadlines
  • Collaborated closely with account managers and designers to apply feedback quickly and maintain consistent brand messaging

📈 What improved:

  • Faster turnaround on creative requests across multiple clients
  • Stronger visual consistency across social, email, and digital campaigns
  • Smoother collaboration between creative and account teams
  • Reduced revision cycles as brand understanding improved over time

🧰 Tools used: Adobe Creative Suite, Canva, Figma

3. Cleave Farm Cottages – Marketing Lead (July – Sep 2024)

Building a brand from the ground up for a family-owned cabin business.
Cleave Farm wanted to shift from word-of-mouth to a professional online presence and I led that digital transformation.

💡 What was the goal?
Create an optimized website, increase bookings, and reduce third-party platform dependence.

🛠️ What I did:

  • Secured a domain and built a responsive website using WordPress
  • Ran on-page SEO using Ahrefs (meta tags, alt texts, keyword placements)
  • Designed email campaigns offering tiered discounts (20% for new users, 10% for past ones)
  • A/B tested subject lines and CTAs to increase booking rates
  • Designed marketing materials (brochures, banners, and email headers) using Canva and Adobe

📈 What improved:

  • 15% boost in organic traffic within two months
  • 12% increase in direct bookings
  • Lowered reliance on OTA platforms like Airbnb or Booking.com
  • Strengthened brand identity with cohesive visuals and messaging

🧰 Tools used: Wix, Ahrefs, HubSpot Email, Canva, Adobe Photoshop

4. Manchester United – Marketing Management Intern (Feb 2023 – April 2024)

Bringing fan-first thinking to a global football brand.
Selected during my MSc at the University of Manchester, this internship combined two passions football and marketing.

💡 What was the goal?
Improve fan engagement and increase sales at the Salford Bar & Kitchen in Old Trafford.

🛠️ What I did:

  • Used GA, SEMrush, and Power BI to analyze fan behavior and sales trends
  • Redesigned the menu to highlight fan-favorite food options
  • Introduced loyalty rewards like personalized jerseys and gift hampers
  • Helped organize on-ground activations like fan trivia games on match days
  • Prepared weekly engagement and performance reports for the marketing team

📈 What improved:

  • Sales grew 7% at the Salford bar during my internship
  • Fan satisfaction scores rose by 10%
  • Engagement with match-day food and offers improved noticeably
  • Helped the marketing team test data-backed changes that resonated with fans

🧰 Tools used: Google Analytics, SEMrush, Power BI, Excel, Canvat Email, Canva, Adobe Photoshop

5. Ernst & Young (EY) – Talent Acquisition & Advisory Intern (Jan – Mar 2022)

Streamlining recruitment using SEO, data, and design thinking.
At EY, I supported the hiring team in finding better talent faster while using SEO and visuals to improve the candidate experience.

💡 What was the goal?
Reduce time-to-hire and improve the reach of job postings.

🛠️ What I did:

  • Screened over 250+ candidates across multiple locations
  • Optimized job descriptions with targeted keywords for job boards
  • Designed Miro-based recruitment dashboards to visualize hiring stats
  • Used Google Analytics to track candidate engagement on postings
  • Created infographics that showcased EY’s work culture and values

📈 What improved:

  • Reduced time-to-fill by 15% through better screening
  • SEO improvements led to 20–25% more visibility on job portals
  • Visual dashboards helped internal teams identify pipeline bottlenecks faster

🧰 Tools used: Miro, Google Analytics, Excel, Job Portals, SEO best practiceshop

6. Aashman Foundation – Social Media Marketing Intern (Jan – July 2021)

Driving donations through creative storytelling and influencer outreach.
Aashman Foundation wanted to support 500+ families during COVID, and I helped lead their digital donation campaign.

💡 What was the goal?
Increase donations and expand reach across digital platforms.

🛠️ What I did:

  • Designed Canva + Adobe visuals explaining the impact of donations
  • Cold-messaged over 50 influencers and donors via email & social DMs
  • Launched the “Milk Bank Drive” with gamified milestones
  • Created SEO-optimized landing pages and calls to action
  • Re-engaged past donors with segmented SMS and email campaigns

📈 What improved:

  • 18% increase in donor conversions
  • Campaign reached 100,000+ impressions via influencer shares
  • Raised funds for 550+ families (exceeding goal)
  • CTRs improved by 25% after A/B testing messaging

🧰 Tools used: Canva, Adobe Photoshop, SEMrush, GA, SMS/email platforms

7. Radisson Blu – Business Management Intern (Feb – May 2021)

Optimizing the guest experience with SEO, CTAs, and analytics.
At Radisson Blu, I focused on improving bookings and online engagement for one of their in-house restaurants.

💡 What was the goal?
Increase table bookings and optimize restaurant’s web presence.

🛠️ What I did:

  • Ran heatmap and GA reports to identify weak points in the booking flow
  • Rewrote and repositioned CTAs (e.g., “Book a Table,” “Reserve Now”)
  • Performed on-page SEO for search visibility on Google
  • Designed new content for landing pages and optimized image tags
  • Supported event planning and social content for 200+ attendee events

📈 What improved:

  • 20% growth in restaurant bookings
  • Organic traffic improved by 25% from SEO edits
  • Event engagement on Instagram and Facebook went up by 30%

🧰 Tools used: Google Analytics, heatmap tools, WordPress, SEO copywriting, social media scheduling

8. MyCaptain – Marketing Intern (June – July 2021)

Upskilling students with smart campaigns, CRM and community vibes.
During COVID, MyCaptain’s online courses helped students boost their CVs. I worked on CRM, email, and content campaigns that got people to sign up.

💡 What was the goal?
Increase enrollments through referrals, upsells, and personalized outreach.

🛠️ What I did:

  • Designed and launched the “Learn & Lead” referral program
  • Sent targeted email sequences based on course interest (design, marketing, etc.)
  • Introduced authentic video testimonials to build trust
  • A/B tested subject lines, layouts, and CTA designs
  • Managed and segmented leads via HubSpot CRM and Google Sheets

📈 What improved:

  • 35% increase in course enrollments
  • 20% of new users came from referrals
  • Video testimonials boosted engagement by 40% compared to written reviews
  • Improved tracking and lead prioritization through CRM tagging

🧰 Tools used: HubSpot CRM, Mailchimp, Canva, Google Analytics, Excel